Take a peek at my portfolio

Over the past decade, I’ve worked with brands of all shapes and sizes, from charities and startups to global corporates and creative agencies. Each project has been a chance to tell a story, create connection, and transform ideas into meaningful impact.

What fuses it all together? Helping businesses find their voice, connect with the right people, and grow in a way that feels authentic and lasting.

Here’s a snapshot of some of the campaigns and projects I’ve brought to life, a glimpse of what we could create together for your brand.

Dialect

Content & Digital Marketing

  • Operating as a marketing team of one in a global creative agency with a revenue of over $20 million, elevate the agency’s positioning as thought leaders in the gaming and tech space, build brand awareness and generate new business leads.

  • Single-handedly, created and implemented a strategic vision across all channels (social media, website, email, paid media), crafting thought leadership content and utilising SEO best practices.


  • Increased LinkedIn engagement from 6.45% to 14% and CTR from 2.7% to 8%.

    Increased website users booming by over 300% and page views by 50%.

    Secured speaker opportunities for the Head of Strategy at Advertising Week Europe, amplifying the agency’s reputation.

    Generated new business, contributing to revenue increasing 20%.

    Wrote and crafted awards submissions, securing the agency's first 3 award wins and 9 nominations in total with the Global Women in Marketing Awards, the International Content Marketing Association Awards and the Drum Awards for Content.

Invisalign

Social Media & Influencer Marketing

  • The clear aligner category is only growing more crowded, so the mission was to promote Invisalign’s position as market leaders across EMEA in 18 different markets.

  • Solely delivered influencer campaign for dental client Invisalign, recruiting and managing a diverse team of Influencers called the #SmileSquad, and working with over 1000 dental professionals briefing content, managing photo shoots, to authentically communicate Invisalign’s point of difference to social audiences.

  • The influencer campaign delivered a huge volume of tracked leads at around 20% of the cost of traditional media and +45% YoY growth.

TedX Bath

Social Media Strategy & Management

  • Created and implemented social strategy for TEDx Bath 2022 event, to boost brand awareness, showcase speakers and generate ticket sales.

  • Devised comms framework and plan with defined content pillars (Event info, TEDx values, speaker spotlights, ticket sales) across social channels: LinkedIn, Instagram, Facebook, Twitter.

  • Achieved event ticket sales target and revenue.
    Increased social followings by 13.5%.
    Increased social engagement by 405.8%.

Discover the possibilities to transform your brand.