Creative Strategy for Conscious Brands.
Step into your next chapter.
Whether you’re birthing a new brand, reimagining an existing one, or preparing to launch something bold, or seeking clarity in your marketing, my work is rooted in insights, integration, and creative expansion, helping you express your truth through strategy that resonates.
For me, marketing is ultimately about people: their needs, emotions, and stories.
My approach combines mindfulness, psychology, and creativity, shaped by my background as a qualified yoga teacher and foundation training in counselling and psychotherapy.
This fusion brings a deeply human touch to strategy, helping brands move beyond tactics and trends to create campaigns that feel authentic, embodied, and meaningful.
Take a look at my signature packages below. Each one is designed to meet you where you are in your journey, from defining your brand essence to full-scale creative and strategic direction.
Take a look at my Packages.
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For founders or businesses seeking to define or refresh their brand identity.
Transform your brand from the inside out through a holistic process that blends strategy, psychology, and creative direction.
Together, we’ll uncover your essence, story, and visual identity building a foundation that feels authentic, magnetic, and alive.
Includes: Brand discovery • Brand archetype & tone of voice • Vision, mission & messaging framework • Brand essence & tagline • Brand identity & visual direction • Brand narrative & storytelling framework • Brand Book PDF
Outcome: A living, breathing brand identity, unified, authentic, and deeply aligned with who you are.
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For brands who know who they are but need strategic direction on how to grow.
A deep-dive sprint that aligns your brand story with data, insight, and action. We’ll audit what’s working, identify opportunities, and build a 90-day marketing roadmap that moves your brand forward, consciously and effectively.
Includes: Full marketing audit • Competitor & audience analysis • Channel strategy & content framework • Campaign roadmap • KPIs & tracking recommendations • 90-day action plan
Outcome: Strategic direction and an actionable roadmap to grow your brand with intention.
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For growing brands needing ongoing strategic and creative leadership.
As your part-time marketing lead, I become a trusted extension of your team, bringing innovative insights, strategic direction and creative vision to your brand.
From strategy and team alignment to campaign direction and performance tracking, I ensure every element moves in alignment with your vision.
Includes: Strategic marketing leadership • Brand campaigns & content planning • Creative direction • Team oversight • Performance tracking & optimisation • Budget management • Monthly reviews & strategy calls
Outcome: A trusted marketing partner embedded in your team bringing structure, creativity, and momentum.
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For new projects, products, or event launches seeking full go-to-market support.
A full-spectrum launch plan from positioning and messaging to campaign activation. Together, we’ll craft your launch campaign narrative, build momentum across channels, and deliver creative that lands with impact.
Includes: Launch positioning • Campaign theme • Content calendar (social, email, website) • PR & influencer outreach plan • Paid ad setup & management • Event or activation support
Outcome: A unified launch that connects every touchpoint building awareness, drives engagement, and inspires conversion.
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For brands ready to build an online presence that connects, performs, and evolves with purpose.
Your website is both your first impression and your most powerful marketing tool. I build, design and optimise sites that blend storytelling, UX, and SEO to attract, engage, and convert your ideal audience.Includes: Website strategy & sitemap design • Website build & design • Content creation & copywriting • Domain set up & hosting • GA4 & Search Console integration • SEO optimisation • UX & conversion flow optimisation• Keyword research & technical setup • Mobile optimisation • Launch testing • Optional ongoing SEO management
Outcome: A unified, high-performing website that captivates your audience, communicates your message clearly, and ranks effectively, built to grow with your brand.
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For brands ready to refine their voice, craft their story, and express it creatively across every channel.
Ongoing support to create content that connects with your audience from social media and newsletters to long-form storytelling and thought leadership. Together, we’ll craft your brand voice, visual flow, and content rhythm.Includes: Content strategy & calendar • Social media copywriting & design direction • Email marketing & automation • Blog & SEO copywriting • Creative direction for photography & video
Outcome: A living, integrated brand presence that tells your story with clarity, creativity, and conversion in mind.
“The power for creating a better future is contained in the present moment.”
- Eckhart Tolle